MATTE ATTACK: the lip look that's everywhere

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Always run scared of matte? Time to get over it. We are inundated with matte lipsticks, tints and stains, and the colours are going to be no less forgiving either: rich and dark reds, berries and browns. We'll be wearing these with midi skirts. Now, while fear of matte lipstick is unfounded - there is a way that everyone can wear it...

Like most cosmetics, the thing about matte lipstick - the way to make it work for you - is to prime your lips properly before you apply it, and to wear the right colour. Follow these rules and actually anyone can wear matte - even red ..

1. Prep lips for colour by gently buffing them with an old toothbrush or your face muslin. This removes dead skin which will make the surface look uneven - especially visible when you wear matte lipstick.

2. Nourish with a balm. Albus & Flora's Multi-Active Naked Flora Lip Balm is one of our favourites, plus it is has SPF30.

3. Allow time for the balm to absorb and settle, then get out your lipstick and a brush. Even if you don't use a brush to apply lipstick normally it's a good idea with matte and with darker colours because you can get the colour more accurate. Load the lip brush up with colour from the lipstick and apply it all over lips, gently pressing it into your lips to stain them with the pigment.

4. You probably won't need to blot with a tissue, but if the colour is dark sometimes it's a good idea to do this to discourage bobbling. Apply another layer straight after.

5. How to choose the right colour? There's a very simple science to this. Matte lipstick tends to have a slimming effect on lips - rather like matte opaque tights. Dark colours have the same effect. So if your lips are on the thin side choose a brighter red/pinky red or soft brown. If you're blessed with fuller lips go for the dark berries, browns or richer reds. 

5 OF THE BEST MATTE LIP PRODUCTS:

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Face Stockholm Matte Lipstick - Stunning


A proper, unapologetic red that makes a statement. Swipe straight from the bullet for rich, long-lasting colour.

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MDMflow Liquid Matte Lipstick - New Nude

Not too brown, not too pink - this super long-lasting lipstick is the perfect nude. The formula is enriched with marula oil, shea butter, papaya fruit extract and vitamin E to create a hydrating complex whilst giving a highly defined matte velvet colour that lasts for up to 10 hours.

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MDMfow Lipstick - Vamp

Handmade in her London studio, Founder Florence's lipsticks are formulated with a demi-matte finish and bold on-trend colours. This particular shade, Vamp is a plumy, deep red that looks great with a simple eyeliner flick.

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Bagsy - Lip Velvet in Spinning Plates 

Some liquid lipsticks can leave lips feeling dry and tacky. Yet Bagsy's Lip Velvets are lightweight and non-sticky. What's more, they come in suit-all colours that are easy to wear - oh and their handy size means they fit into even the smallest of clutches.

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Dr. Lipp - Original Nipple Balm for Dry Skin, Luscious Lips & Glossy Bits

Perfect for pre-lipstick priming but also the easiest way to re-hydrate and add suppleness throughout the day. Made from 100% medical-grade lanolin, this balm contains no-nasties, is suitable for sensitive skin and is a firm favourite amongst leading makeup artists.

AND 1 LAST LITTLE EXTRA:

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Nanshy Lip Brush 

This nifty compact brush makes light work of lipstick application. It's synthetic bristles easily apply colour and are PETA approved!