“Beautiful brand. Brilliant boys. I salute Adam & Paul for these made-in-heaven haircare treats. I'm hooked”



"Award-winning haircare created by two hairstylists, loved by celebs and the beauty press"

"First and foremost, we are hairstylists", say Paul Percival and Adam Reed, founders of this brand.

"We've spent decades working with the best in the business, jet-setting around the world, tending to the locks of the famous and glamorous (and a lot of fun it's been). But we wanted what we had learned to be available to everyone, not just A-listers. So we opened a salon in London. Then we thought, ‘what next?’ And it was our own range”.

They developed this comprehensive haircare line, a favourite of the beauty press and a reflection of their salon – cutting-edge, like a factory of excellence for hair. Everything Paul and Adam have learned about what makes hair wonderful has gone into this range.





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