“My hook in here was the range of brow liner offered, who else offers 5 shades to match different hair colours? Demonstrates superb understanding for demand and attention to detail”
"Clever cosmetics developed by a brow-shaping guru to enhance and maintain your brows"
"I wanted to create something that everyone loves and can't be without" says founder Vanita Parti, who left a corporate role at British Airways to set up her first brow bar in 2004. She pioneered the concept after being obsessed with the perfect brow shape for years – she used to go to Wembley regularly to have her own threaded.
"It struck me that London needed an accessible threading service that offered expertise and flexibility", she explains. "The products evolved with the service to maintain professional treatments, and creating them was a learning curve but a lot of fun. Now when I see my brow essentials in women's handbags it makes me really smile".
"One of my proudest moments was winning the Cosmetic Executive Women (CEW) award for best Achiever of the Year."
VANITA'S EXPERT BROW TIPS
1. If you're growing out over plucked brows, then patience is a virtue! But speed things up by applying Nourishing Brow Oil at night.
2. Slick eyebrows into place and make sure they stay put with our Grooming Gel. This also moisturises the hair for a glossy and groomed finish.
3. When shaping, use a pencil to mark where the brows start (bridge of nose), where the arch is (through the iris and up) and where the brow ends (slant pencil at the end of your nose up the brows).