MyShowcase is a Personal Beauty Shopping Service - helping women to discover the best beauty products, from 45+ of the best independent brands selected by award-winning beauty editor, Kate Shapland.

Each of our brands have been carefully selected and curated by our co-founder and beauty editor, Kate Shapland. Behind these brands we find entrepreneurs whose inspiration, passion and experience can be seen and felt through their brand and story.

Our ever evolving brand and product line-up is available through our Independent Stylists at private showcases in homes and offices and via Our Stylists bring together a direct sales approach with a contemporary, social shopping experience so that customers can discover and buy new beauty brands whilst shopping with friends.

Over the past year we've added several carefully selected new brands to our line-up and we've got plenty more up our sleeves. Watch this space...



OUR founders

The MyShowcase founding team

Like all the best ideas, MyShowcase began with a vision to bring something different to the world of beauty shopping - to make it an easier, more fun and rewarding experience for everyone. We’re all passionate about entrepreneurial-ism, technology and beauty.


Nancy Cruickshank, Founder & CEO, is passionate about start-up businesses and female entrepreneurship. She has started two successful businesses and discovered the potential for women - and beauty - when she founded and ran 

"MyShowcase aims to fully support entrepreneurs and stimulate growth by enabling the launch of thousands of new businesses, operated by female entrepreneurs."

Kate Shapland, Co-Founder and Brand & Editorial Director, has been writing about beauty for 25 years and was Beauty Editor at The Telegraph Magazine for 15 years, where she regularly championed new beauty brands. She has also founded her own brand, Legology.

"MyShowcase is all about supporting entrepreneurs and entrepreneurialism. Independent beauty brands on one side and a highly talented female workforce on the other. All of this is combined with smart technology and physical private events to create a unique and magnetic new shopping and eCommerce experience."


Rodrigo Dauster, Co-Founder & COO, has been working, for years, on building companies that help users discover new products that are right for them in a world of ever exhausting choice.

"We created MyShowcase to be glamorous, fun and inspiring to our clients by helping them discover our wonderful brands."


Olivier Beau de Loménie, Co-Founder & CTO, led the team that built Ocado, the online supermarket. Supporting entrepreneurial women starts at home for him as his wife also runs a successful fashion site.

"We have built an online service that empowers women to set-up and operate their own beauty businesses in a fully supported, mentored and flexible environment with sophisticated - but easy to use - tools to reach out to their customers and manage their sales."