“I like obsession. It makes for superior products. That's why I want you to discover James' self-tans”



"A fool proof line of self-tanning treatments by the A-listers' favourite tanning guru"

"There are many inspirations behind my brand", reveals celebrity tanning guru James Read, "not least the glamour of tanned-looking skin and how good it makes you feel".

His main inspiration though was the 1970's: 1976, the UK's hottest summer on record, was also the year James was born. "One image imprinted on my memory from then is of Farrah Fawcett in a red swimsuit with her Californian tan. I wanted to create a range of products that would deliver healthy-looking colour without sun. It took me several years to create formulas I'm happy with and I put as much effort into the packaging too, because I think the whole experience of a brand should be the best it can be"."

"I thought, why have two or three products (self-tan, body makeup and body lotion) when one can do the same job better?"


1. Make sure to exfoliate a day or two before tanning to buff away any dead skin, focusing particularly on knees, elbows, hands and feet.

2. If you get self-tan stains on the palms of your hands, reach for the shaving foam. Rub the foam over your hands for a few minutes, then remove with a warm hand towel, repeat until the tan comes off.

3. Moisturise daily so that your tan lasts as long as possible.





  • All brands