Albus & Flora

by Rachel Williams

A capsule line of high performance botanical lip care inspired by the founder's sense of adventure and affinity with outdoor life.

kate says…

“Beauty's Holy Grail - this brand is truly effective and a joy to use”

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Ameliorate

by annette luck

A pioneering body care line developed to treat the rough, dry, bumpy, skin condition keratosis pilaris.

kate says…

“The best ideas always come from the heart. The founder behind this brillant concept pursued her quest to create a remedy to a skin issue she had and knew many others did too. Mission complete.”

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Antonia Burrell Holistic Skincare

by Antonia Burrell

The epitome of eco-luxury, these skin treatments harness the anti-ageing qualities of natural actives

kate says…

“Antonia is one of the most talented facialists I know. Her knowledge of skincare is huge and she's moved mountains to bring this range to market. Always the sign of a passionate entrepreneur”

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Andrea Garland

by Andrea Garland

Adorable accessories filled with 100% natural aromatic balms by a talented designer

kate says…

“One of my best beauty discoveries ever: Andrea's vintage-style accessories got me at the first hello when I spotted her market stall in Brick Lane. This kind of creative flair is the lifeblood of our beauty business”

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Aromatherapy Associates

by GERALDINE HOWARD & TRACEY WOODWARD

Award-winning, deep-acting luxury aromatherapy blends

kate says…

“A cornerstone brand in the beauty business for two decades, I grew up as a beauty writer alongside the evolution of this aromatherapy line and am its biggest fan”

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Aurelia Probiotic Skincare

by Claire Vero

A beautiful cutting-edge skincare line based on the anti-ageing powers of probiotics and flowers.

kate says…

“I'm compelled by Claire's clear vision on age prevention and was delighted to give her brand its first retail foothold in the UK via our network of Stylists”

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Balance Me

by Rebecca & Clare Hopkins

A luxurious, natural bath, body and skin care range based on bespoke aromatherapy blends

kate says…

“My admiration for the Balance Me brand and its creators just grows and grows. A more dedicated team you could not find, and you can feel the commitment in every product”

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Balm Balm

by Glenda Taylor

Made with 100% organic oils, this natural skin and body care line is based on gloriously rich balms.

kate says…

“100% organic. This was always going to be my first organic beauty choice for MyShowcase”

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Barely Cosmetics

by Nicole McEvoy

Latex free, non-allergenic multi-purpose makeup sponges.

kate says…

“The evolution of the cosmetic sponge. You can use these to do everything from applying foundation to face cream & tidying eye & lip colour”

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Bandtz

by Julia Gabella

Stretchy 'lingerie' ties your hair designed by a former fashion publicist.

kate says…

“I can't resist a bow, so I love the way Julia has created her hair ties which look as good on your wrist as in your hair. The colours are gorgeous too. Definitely the best non-crease hair ties I've found”

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Beatitude

by Rebecca O'Connor

A capsule line of quality oils and soaps to enhance the pleasure of bathing & bodycare.

kate says…

“So refined, these oils have been mixed with the touch of a true aromatherapy alchemist”

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Bee Good

by SIMON & CAROLINE CAVILL

The queen bee of honey face masks

kate says…

“Like smooth, creamy, set honey with superb skin softening qualities”

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BBROWBAR

by Vanita Parti

Clever cosmetics developed by a brow-shaping guru to enhance and maintain your brows

kate says…

“My hook in here was the range of brow liner offered,“ who else offers 5 shades to match different hair colours? Demonstrates superb understanding for demand and attention to detail”

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Connock London

by Amanda Connock

An exquisite collection of bath, body and fragrant treats inspired by exotic natural ingredients.

kate says…

“That Hawaiian vibe, the distinctive scent of kukui and it's incredible conditioning properties, I love every aspect of Amanda's brand”

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Dr Lipp

by Pontine Paus

The photo shoot secret lip treat found in every makeup artist's kit bag

kate says…

“So simple, so effective. Lanolin has been the bad boy of beauty undeservedly for long. Bravo Pontine for bringing it back into the fold”

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EBO

by Kirstie Garrett

The softest, creamiest face soap in the world and a powerful detox oil from a holistic aromatherapist.

kate says…

“This brand is the essence of MyShowcase: the discovery of exceptional and sometimes quirky beauty products created by talented entrepreneurs with a passion”

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Elemental Herbology

by KRISTY GOODGER-CIMESA

Truly modern holistic bodycare based on the wellbeing benefits of herbs and traditional Chinese medicine

kate says…

“I've loved this body and skincare brand since it first appeared in 2008. It's the cleverest beauty interpretation of traditional Chinese Medicine and its balancing benefits I've ever seen”

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Elizabeth's Daughter

by Elizabeth Hallett

Rich in gentle botanicals and created to enhance the beauty of skin’s youthful bloom

kate says…

“The best young skin brand. Pure, clean and from a dedicated mum – the best possible person!”

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Emma Lomax

by Emma Lomax

Witty and practical SOS kits stuffed with every emergency staple you could possibly need - all from a talented creative.

kate says…

“Emma has turned her skills into an amazing business - I love that. The detail in these edible-looking kits is remarkable – there is absolutely nothing to rival them”

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English Graphics

by Heather Marten

Witty, pretty cards for every occasion and with real keepsake qualities.

kate says…

“Greetings cards never looked so good”

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Evolve

by LAURA RUDOE

Chemical-free hair care for sensitive scalps

kate says…

“A rare and wonderful thing: this hair care line uses natural cleansers and performs as well for both hair and scalp”

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Face Stockholm

by Gun Nowak

A Swedish beauty line offering a rainbow of makeup colours from Sweden's colour guru

kate says…

“Colour. Colour. Colour. We all need it in our lives and few do it as well as Face Stockholm”

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Gentlemen's Tonic

by Oliver Bonnefoy

A hardworking men's grooming range with conventional credibility

kate says…

“My first choice for our first grooming range because it combines two things that appeal to men: a little bit of convention and lot of progress, both in its formulas and packaging”

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Glimmer

by Caroline Beau de Lomenie

Beautiful, contemporary body art to update any look and nail the trend

kate says…

“As soon as I saw Glimmer I knew I wanted them for our Stylists. I'm fascinated by the march of the tattoo, and these temporary ones are the most beautiful I've seen and perfect for those who want to dip a toe in to the trend”

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Glo & Ray

by Saif Pathan

Clever makeup based on the beauty-boosting powers of light refelection to illuminate and volumise

kate says…

“Never underestimate the power of light in beauty - it takes years off you when applied well to cosmetics. This brand is a simple triumph in light reflective beauty, and its got the looks to match”

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Instant Effects

by Richard Mears

A results driven anti-ageing solutions line with cutting-edge formulas

kate says…

“You asked for anti-ageing care that truly delivers. We exclusively bring you a talented chemist'™s brand new powerful solutions”

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James Read Tan

by James Read

A fool proof line of self-tanning treatments by the A-listers' favourite tanning guru

kate says…

“I like obsession. It makes for superior products. That's why I want you to discover James' self-tans”

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Jane Scrivner Skincare

by Jane Scrivner

A very refined, award-winning, facial range made with nature's most potent ingredients

kate says…

“Dedication, credibility, knowledge - Jane has it all in spades. I've coveted her products for years and am so happy to be able to share it now with you”

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Just for Tummies

by Linda Booth

Supplementary support for the gut & digestive health developed by a leading natural therapist

kate says…

“I'm mad about the idea of a tummy expert! Looking good is feeling good, so it goes without saying that supplements which support digestive health would have a home at MyShowcase”

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Kure Bazaar

by Kartika Luyet

A range of fashion-forward, non-toxic nail colours with impeccable resistance and a super-shiny finish.

kate says…

“These non-toxic nail polishes, in such a spectacular rainbow of colours, had me at hello. And that was before I discovered that they have been developed by a top model ”

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La Montana

by Cassandra and Jonathan Hall

Charming & evocative scented candles inspired by life in a Spanish mountain village

kate says…

“I've known Cassandra for more years than I dare admit, and I love the way she has put such a strong signature on scented candles. Her fragrances are sublime be prepared to be swept away”

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Legology

by Kate Shapland

Apply to fly: a powerful shaping and energising cream for heavy, tired legs

kate says…

“Our Stylists were always going to be key to spreading the word about my brand!”

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Lumity

by Sara Palmer Hussey PhD

A pioneering anti-ageing whole body supplement

kate says…

“The Lumity world? Exclusive spas, beauty clinics and Hollywood bathrooms. All those places inhabited by women who invest in themselves and who don't have time for beauty that doesn't deliver”

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Mádara

by Lottee Tisenkopfa-Iltnere

High quality plant extract based formulas, with organic ingredients from ˜the greenest enterprise in Latvia

kate says…

“Squeaky clean beauty! This is as pure as it gets - batch made by the founder in her own lab in Latvia, voted the country's greenest & cleanest”

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MDMflow

by Florence Adepoju

A cult capsule cosmetics line with strong statement style created with state-of-the-art pigment technology.

kate says…

“These could be the most beautiful lipsticks I've ever seen. Properly weighty, shaped like a bullet and hand made by Florence. They're as fine and covetable as any I've ever seen”

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Magicstripes

by Natalie Franz

Instant eye & face lifting solutions from a working makeup artist

kate says…

“With these products, makeup artist Natalie Franz demonstrates that sometimes the simplest things give the greatest impact. Elementary beauty magic”

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Magnitone London

by David Randall and Asher Nathan

The skin & body brushes that will revolutionise your beauty regime

kate says…

“David and Asher have sexed-up the electrical cleansing brush – a new beauty staple which, until now, has never had much bathroom curb appeal. White is not the only colour!”

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Mitchell and Peach

by The Mitchell Family

A heavenly bath and body care collection made with organic lavender grown on a farm in Kent.

kate says…

“I discovered this brand some years ago and wrote about it on my page in the Telegraph. It was always going to be an obvious contender as a founding brand for MyShowcase”

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Mio & Mama Mio

by Sian Sutherland, Tanya Mackay, Jill Dunk & Kathy Miller

Two pioneering beauty brands delivering dedicated 'skin fitness' support during pregnancy and after working out.

kate says…

“Few people know body maintenance better than the Mio founders, an obvious choice for bodycare”

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Nanshy

by DAMIAN KRZYZANOWSKI & PAULA POKORA

Luxury, cruelty-free makeup brushes approved by Bianca Jagger

kate says…

“I'm so impressed by the way these makeup brushes perform and by the company's environmentally-friendly ethics. If it's good enough for Bianca Jagger, who endorses it, its good enough for me”

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Neom Luxury Organics

by Nicola Elliot

Home fragrance at its very best: these treats offer proper aromatherapy through refined but powerful scents.

kate says…

“Perhaps the most potent aromatherapy candles you can buy, this was a truly pioneering aromatherapy range - does good, looks good and makes you feel good”

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New CID

by Kelly Colman

A collection of high-performance cosmetics with innovative applications and in supremely wearable colours.

kate says…

“Great colours and formulas, and I love the surprise factor to these cosmetics - you need to try them to find out what it is”

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Orba

by Marva Williams

Natural, no-nonsense, deeply moisturising skin butters created to soothe and comfort dry, compromised skin.

kate says…

“Another small acorns to great oaks story. The product does what it says on the tin. So it's no surprise that it's one of our best sellers”

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Paul Yacomine

by Paul Yacomine

Essential oil-based hair finishers created by a top session stylist

kate says…

“If anyone knows what makes hair looks its best it's Paul - a stylist who brings a wealth of knowledge to haircare from his session styling days. Very credible and very clever”

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Percy & Reed

by Paul Percival and Adam Reed

Award-winning haircare created by two hairstylists, loved by celebs and the beauty press

kate says…

“Beautiful brand. Brilliant boys. I salute Adam & Paul for these made-in-heaven haircare treats. I'm hooked”

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Pure Elixir

by Amanda Henson

A seriously smart oral anti-ageing skin supplement

kate says…

“What's going to keep you taking your skin supplements? Positive clinical proof! These reduce wrinkles by 23% in 8 weeks. Yes you read that right”

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Roques ONeil Therapie

by MICHELLE ROQUES O'NEIL

Holistic remedies created with essential oils, salts, crushed gemstones and crystals to support the stress of daily life.

kate says…

“Crushed gemstones, salts and crystals - this is the modern alchemist's remedy for stress”

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Sage L.A

by Sage Machado

A charming collection of perfumed oils inspired by gemstones and mixed by a Californian girl.

kate says…

“Beautiful natural fragrances, stunning packaging: I've been hooked on this brand for years. It's just brilliant to be able to give it an exclusive platform in the UK via MyShowcase”

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Shavata

by Shavata Singh

Cute, collectible Swiss-made tweezers designed by a top brow expert

kate says…

“So cute I want to eat them. And practical too, because a shorter handle means more accurate plucking and that means no black roots. A necessary luxury”

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S5 Skincare

by Laura Rudoe & Violane Bargues

Precious prescriptive serums - the first ever to offer powerful cosmeceutical benefits via organic ingredients

kate says…

“I love the way these prescriptive serums allow you to tailor your own skincare regime to suit your needs - genius!”

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Tazeka Aromatherapy

by Zena Hallam

Modern, targeted aromatherapy roll-on solutions that slip easily into a handbag or pocket

kate says…

“The sexiest presentation of a quality clinical aromatherapy solutions brand I've seen. One for your bag, one for your car, one for your coat pocket! Magic”

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T.LeClerc

by Scott Duncan

Chic and hardworking, this superb range of French cosmetics comes in an array of pretty, classic colours

kate says…

“I fell in love with the face powders when I first started out as a beauty writer some 25 years ago. That love-in has continued with the nail polishes, eyeliners and more. It's never-ending!”

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Tweexy

by MARK MICLETTE & ELIZABETH BOYLE

The original wearable nail polish holder

kate says…

“Beauty in form and function: this is one of those rare beauty inventions that comes along and revolutionises our regimes. The simplest and cleverest innovation for nails in years”

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Vita Liberata

by Alyson Hogg

Broadspectrum sunscreens with potent anti-ageing benefits to preserve skin while you enjoy the sun

kate says…

“Sunscreens that condition your skin: makes sense doesn't it? Vita Liberata covers all bases with these cutting-edge products. Now go and enjoy the sun safely!”

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Wild About Beauty

by Kim Jacob and Louise Redknapp

A partnership between a renowned makeup artist, Kim Jacob and Louise Redknapp.

kate says…

“I chose this brand because you could barely find two people more suited to creating a makeup range than Kim and Louise - they've been behind and in front of the camera their entire careers. What better eyes could you have for creating makeup? ”

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